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Microsoft cloud, gaming merger with Ubi

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Microsoft has announced today that in a bid to convince the UK Competition and Markets Authorityto approve the attempted takeover of Activision Blizzard, a major new cloud streaming deal has been struck with Ubisoft.

Basically, Microsoft is transferring the cloud streaming rights for all current and future Activision Blizzard console and PC titles (for the next 15 years) to the company, which will also result in them becoming available on Ubisoft Plus.

Here's Microsoft's Brad Smith on what this all means for Xbox going forward:

"Under the restructured transaction, Microsoft will not be in a position either to release Activision Blizzard games exclusively on its own cloud streaming service—Xbox Cloud Gaming – or to exclusively control the licensing terms of Activision Blizzard games for rival services."

Smith says that the new agreement allows Ubisoft to "innovate and encourage different business models in the licensing and pricing of these games on cloud streaming services worldwide", although Microsoft's commitments to the European Commission along with various cloud streaming companies will still be honoured as well.

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